• Softpedia.com, Monday, September 21, 2009 2 PM

New details are fast emerging about Yahoo's rebranding campaign. Using the new tagline "It's You!" the campaign will span the globe, and end up costing the battered portal roughly $100 million. Ads have been created by WPP's Ogilvy & Mather, and will focus on personalization and how Yahoo can help people better navigate and organize the Web.

The campaign is expected to be officially announced this week, and will be supported by a newly redesigned Yahoo homepage. Oh, and the 'Y' in "It's You!," is coming straight from Yahoo's original logo, while its signature exclamation point will stand out graphically.

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