• Crain’s New York, Monday, September 21, 2009 10:05 PM

Financial Times blog FT Alphaville is expanding its New York presence as part of the plan to make the 3-year-old site a global, 24-hour financial news service featuring live reports from London, New York and Tokyo. Alphaville editor Paul Murphy has relocated to New York from London.

The international blog targets a small, influential audience of market professionals, with about 35% from the United States. Among other changes, the site will roll out a New York edition of its free daily e-mails that offer a customized digest of news.

Unlike FT.com, which is one of the newspaper world's few successful paid sites, Alphaville relies exclusively on advertising for its revenue. Murphy says that the profitable site needs to be free in order to interact with other financial blogs, and that it feeds traffic to the paper's site. Alphaville gets a total of 400,000 to 500,000 unique visitors a month, he says.

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