• Editor & Publisher, Monday, September 21, 2009 10:10 PM

USA Today is launching a research and marketing arm. The Buzz Bureau provides a variety of services around content and design, custom research and marketing functions. Offerings include a desk that handles reprints, content licensing and company-branded inserts. Another desk provides advertising, creative, Web development and email marketing services.

The bureau also helps customers target their audience with such programs as hawker distribution, USA Today subscriber list access, and Capitol Hill distribution with a promotional newspaper distribution featuring an advertising message.

"Clients are increasingly looking for non-traditional ways to engage with their customers and identify new trends and market information," says Susan Lavington, senior VP of marketing. The creation of similar marketing service divisions is catching on at many newspapers across the country.

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