• by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2009

Near field communications technology--have you heard of it? NFC is a short range radio frequency (RF) technology that some companies are using to develop mobile coupon applications, according to Phuc Truong, managing director, U.S. mobile marketing, Mobext, during a mobile coupons session at OMMA Global New York. And while he says the technology should make integration easier, it will present new challenges for companies trying to install the platform.