• NY Sports Journalism, Wednesday, September 23, 2009 10:38 AM

A 12-week contest called "Wrangler Face Off" will award a grand prize of $2,500 and a new wardrobe to the man voted as the "ultimate Wrangler guy" at a special Web site for the promotion, Barry Janoff reports. Men eligible for the contest are must upload a photo and answer a "short set of questions designed to give contestants the opportunity to prove why they should be named a Wrangler man."

The man whose profile receives the most votes each week is dubbed "a Wrangler guy" for which he receives a pair of jeans with $100 cash in the back pocket. He's also featured on the site for the following week alongside photos of Wrangler spokesmen Dale Earnhardt Jr. and Brett Favre.

The two sportsmen "truly represent the brand's core values of integrity and authenticity," according to Craig Errington, vp-marketing for Wrangler, a division of VF Jeanswear Limited Partnership. "Now we want to recognize and award fans who are known for those same principles." Promotional partners include Wal-Mart, Kmart and Target.

Read the whole story at NY Sports Journalism »