Altoids, Fox Partner On Online And Mobile Series

Altoids-Brain Storm

Altoids is partnering with Fox Mobile Studios to produce an original branded comedy series available for streaming or download on mobile, as well as Web-based, platforms.

"Brainstorm," a scripted series that marks Fox Mobile's first foray into branded entertainment, follows the adventures of an art director and his co-workers as they try to save their fictional, struggling ad agency (dubbed Yogurt) by landing and impressing a new client: Altoids.

The series will be available on and as of Sept. 28. Starting Oct. 7, it will also be distributed on online and to mobile destinations, including MySpace, Yahoo Video, YouTube, Veoh,, Break, eBaum's World, Howcast, Imeem, Metacafe, Sevenload,, Viddler, Vimeo, AT&T, Sprint, Nokia devices and Jamba/Jamster.



Making the series available to fans "on the go" via mobile phone (depending on their specific device and wireless capabilities), as well as on their computers, "furthers the evolution" of branded entertainment series, Michael Wallen, VP and creative director for Fox Mobile Studios, tells Marketing Daily.

Fox Mobile Studios is the creative engine of Fox Mobile Group, which develops and produces original content and Fox-derived content for the mobile medium. The content is also "ready-made for commercial exploitation across multiple platforms" worldwide, according to Wallen.

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