Changing Times: Online Trumps Newspapers


A new survey on media usage from the Opinion Research Corporation confirms what newspaper publishers have long feared: Americans are abandoning print daily newspapers for information in favor of online news.

The OPC also found a slightly smaller decrease in the number of people turning to TV news. However, there were also some unexpected gains for traditional media, including a greater reliance on radio for news and information.

OPC's survey of 1,000 adults from Sept. 10-13 assessed the proportion of their total news consumption contributed by various news outlets. The survey found that daily newspaper usage dropped 4.1% to 19.4%, while television news dropped 3.6% to 31.1% this year compared to 2008.

By contrast, online news usage increased 1.9% to 14.6%, and radio increased 2.9% to 19.4%. Weekly community newspapers fell 0.7% to 4.4%.

The increase in online news consumption was led by disproportionately larger increases among a number of key demographics, including college-educated people (20%), Hispanics (21%) and people with household incomes over $100,000 a year (23.1%). As might be expected, adults ages 18-34 also got more news from online sources, at 22.2%.



3 comments about "Changing Times: Online Trumps Newspapers".
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  1. William Sobel from SobelMedia/NY:MIEG, September 28, 2009 at 9:51 a.m.

    Totally agree...good story

  2. Don Mccauley from Free Publicity Focus Group, September 28, 2009 at 10:02 a.m.

    This trend is not going to change in the future, though I strongly recommend to local clients that they continue to use the small local newspapers. Getting into local search engine listings is also key.

  3. Jonathan Mirow from BroadbandVideo, Inc., September 28, 2009 at 12:41 p.m.

    Shocking. Now would be a good time for all the newspapers to band together and charge for content - that way they'll all vanish quicker and we can get on with the next stuff as opposed to coddling this self-important dinosaur. Monday Denver Post - two sports sections (what?) and the "bulk" of the paper was about 10 pages, mostly ads for miracle cures and hearing aids. Dismal.

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