Adfusion (www.adfusion.com), provider of an enterprise-caliber collaboration hub application that streamlines the media buying and selling process for advertising professionals, today announced three
companies have agreed to test-drive the AdFusion system - CIA Media Network, the North American arm of the global agency CIA Worldwide; national Empower MediaMarketing, headquartered in Ohio; and
regional agency Young Company, based in Los Angeles. In all, beta site testing partners represent more than $3 billion in media purchasing power. Adfusion has developed a "collaboration hub" that
provides the offline advertising and media industries with an integrated, business-to-business application for the purchase and sale of traditional media. With Adfusion's application, media buyers and
sellers meet online to review, negotiate and close deals on available advertising space in every offline medium-print, television, radio and outdoor.
