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Takeaways From B2B Marketing Summit
- MarketingSherpa, Monday, October 5, 2009 11:30 AM
Several presentations pointed to the value of good PPC or SEO strategies, but confirmed the "painful truth" that search marketing is never finished. The post points to several reasons SEM experts need to keep up with campaigns. For example, search engine algorithms are continually evolving, competing content is always being developed, and keyword prices are always fluctuating with demand.
