ITV, Mattel Strike Production Deal

  • October 6, 2009
ITV Studios and Mattel, a leading toy manufactuer, struck a deal to develop several of Mattel's board-game brands into international TV formats and multiplatform properties. ITV Studios Global Entertainment will also distribute the content. Brands include Scrabble, Pictionary and UNO. Remy Blumenfeld, director of formats at ITV Studios, states: "Scrabble and Pictionary are immediately recognizable brands that we can integrate into a brand new gaming format or develop as stand-alone formats with our broadcast partners around the world."

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