• Search Engine Watch, Tuesday, October 6, 2009 4:15 PM

Eric Enge looks at how keyword research can help determine a new Web site's architecture. He suggests starting by searching in a keyword research tool for related words to the topic. If the site focuses on "nursing," the keywords returned will likely include "nurse pay scale" and "nursing journals."

Enge steps through the process to filter the list and draw conclusions. He explains how to plug in the results from your keyword research to determine the type of content to include on the site.

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