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Study: What's The Difference Between Paid And Organic Search?

Confused about the difference between paid and organic search? Forty-five percent of those who search on Google's engine don't know the difference either, according to Bas van den Beld. He cites a survey of 1,500 respondents published by the Dutch company First Focus, and ValueWait.

It's not surprising that users ypically trust Google as a search tool, but require much more coaxing to click on paid ads, he writes. Aside from the insight into the confusion around organic and paid search, van den Beld analyzes other points in the survey. For example, most survey respondents admit the paid results are not relevant enough. Thirty-five percent don't typically click on the ads, but 31% say they would when the ads are relevant.

Read the whole story at Searchcowboy.com »

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