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Paid Search In Filtered Results

Jeff Hecox tells marketers that Yahoo Search now returns Sponsored Search ads in the "more relevant search results" column. He explains how the search results appear and what it means for marketers and advertisers.

Hecox explains the filter option, along with others added in the last month, should increase relevancy and allow people to gain more control of the search experience. He notes that more relevant search can translate into better returns for advertisers.

Read the whole story at Yahoo Search Marketing Blog »

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