The ODAC / SpotTaxi partnership will result in integration between a comprehensive inventory procurement system and an electronic-content delivery provider. The integration enables agencies, representation firms and broadcasters to preview, send and receive broadcast quality spots in minutes and for a fraction of the cost of offline delivery. The information flow between the ODAC and SpotTaxi systems also provides instant approval, verification and execution of spot delivery allowing for the notification of missed or lost spots and last minute spot changes.
Company officials explain that with the ODAC system, sellers can provide buyers with an instant, electronic preview of the programming they are buying. The integration also allows for spots to be electronically stored and associated with their respective campaigns and traffic instructions for maximum flexibility in archived spot retrieval.