• December 12, 2000

AdForce Inc., a wholly owned subsidiary of CMGion and a leading online provider of centralized, outsourced ad management and delivery services, today announced an agreement with iVAST, a leading developer of interactive streaming media technologies based on MPEG-4, to stream interactive advertisements that can include high quality video/audio, 2D/3D graphics and animation components. With the iVAST platform, AdForce will also be able to offer clients sophisticated product placement capabilities.

AdForce is the first digital ad management company to leverage iVAST's multi-layered object oriented media platform. iVAST's platform provides a complete end-to-end streaming media environment, enabling AdForce to better profile, target and serve rich media promotions. The platform also allows AdForce to deliver these targeted, rich media promotion to end-user PCs, next-generation set-top boxes, games consoles and wireless consumer electronics products over broadband networks.