• PPC Hero, Tuesday, October 13, 2009 1:45 PM

Negative match keywords in Yahoo search marketing could reduce the number of unqualified clicks. True, but Carrie Hinkle writes that if not done correctly, the negative keywords could prevent a targeting keyword from serving up, too.

For those wanting to dive in and use negative match keywords, Hinkle steps through the decision-making process to help prevent paid search campaigns from underperforming on Yahoo. She explains the nuances between standard match and advance match settings in Yahoo accounts.

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