Clear Channel's IHeartRadio App Adds Video

Clear Channel Radio is continuing its aggressive expansion of digital content offerings with the addition of a daily video-on-demand service to its IHeartRadio app for iPhones.

The rollout of mobile video content builds on the earlier strong performance of the smart phone app, which saw high adoption rates among iPhone and BlackBerry users.

The new video service will allow smartphone owners who download the IHeartRadio app to view content from Clear Channel Radio's "Stripped" series of artist performances, selections from its library of music videos, celebrity interviews and additional content created by Clear Channel radio stations.

The content can be accessed via the IHeartRadio app home page and the site's format sections.

Earlier this year, the IHeartRadio app bowed its first exclusive sponsorship, with Fox Broadcasting's takeover of the app site to promote its new show "Glee," with "roadblock"-style or "gateway" ads that appeared while the app is loading, and then once every three user clicks during the visit.

After a quiet launch in 2008, Clear Channel Radio's IHeartRadio, a national digital music-on-demand service, has rapidly increased its popularity. The on-demand music service draws together music and video content from more than 750 Clear Channel Radio stations (200 via the iPhone app) offering users free streaming audio monetized with video, audio and display advertising.

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