"Today I will make a case that nearly every organization should offer SEO training to anyone who even remotely touches the company's web site, and why every senior manager should also be encouraged to
attend," writes Eric Enge. He notes that failure to train people can waste money and time -- not only blowing schedules, but leading employees down the wrong strategic direction.
"You
may think I am fear-mongering here," Enge writes, but then provides providing specific examples to head off that thought. One example ends in a project's "six month launch delay at a cost of hundreds
of thousands of dollars."
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