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Tips For Organizing Landing Pages

Tim Ash provides a checklist of ways to organize landing pages, including "availability," "fault tolerance" and "legibility." He writes, "If visitors can't find something on your landing page, it might as well not exist."

While most of the descriptions are short and concise, Ash spends a considerable amount of time stepping through the process of making content legible. He calls attention to font style, size and consistency. He also suggests avoiding all capital letters and blocks of text of more than 50 characters in length.

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