Clownfish, the communications consultancy, has been hired to develop a green brand strategy for Vodafone, an international mobile telecommunications group, internally and externally. Since 2004,
Vodafone has focused on reducing the environmental impact of its own operations. Earlier in the year, it set itself as a target to be recognized as a green brand in its developed markets, a change in
focus toward enabling Vodafone's customers to be greener.