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How SEMs Can Benefit From Google Sidewiki

Kevin Gibbons knows the benefits marketers can gain from Google Sidewiki and wants to share. And although Sidewicki presents some "scary implications" for Web site owners, he writes that marketers need not think they have lost total control.

While Gibbons doesn't explain that only those who install Google's toolbar can write and read the comments, he does step through the process of downloading the Google toolbar -- which you must use in either a Firefox or Internet Explorer browser -- and writing comments. Prepare to respond to negative criticisms similar to the way you might respond to comments on Twitter or other social sites, he writes.

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