IPG: Deutsch, Lowe Aligned

  • October 15, 2009
Interpublic Group will align Deutsch with Lowe Worldwide, making Deutsch the North American hub of the Lowe & Partners global network, assuming management oversight of Lowe ops, including Lowe New York, Lowe Roche Toronto and Lowe Healthcare. The enterprise will be led by Linda Sawyer, now North American CEO of Deutsch Inc., a Lowe & Partners Company, the agency's new name. Deutsch LA is unaffected, continuing to run as an integrated agency.

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