Avon Adds Fergie To Its Fragrance Lineup

  • October 19, 2009
Avon Products is adding Fergie to its stable of sweet-smelling celebrities. The singer and actress is scheduled to kick off the partnership with a performance later this month at the upcoming Avon Foundation for Women Annual Gala Event in New York, and the scent is scheduled to be launched internationally in August, with a U.S. introduction slated for November 2010.

The company says Fergie "will be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign." Avon also markets such fragrances as baseball great Derek Jeter's Driven, and actress Reese Witherspoon's In Bloom. --Sarah Mahoney

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