Online Retailers Expect Upbeat Holidays

  • October 19, 2009
While there's been no shortage of downbeat projections for the coming holiday season for most retailers, online merchants are expecting a relatively solid holiday.

A new study from, the online component of the National Retailing Federation, and Forrester Research says that 60% believe the U.S economy will improve within the next year, and 50% think their Web business "will actually fare better than expected in the next 12 months."

Perhaps even more encouraging is that despite the challenges of the recession, 57% say they were profitable in 2008 than in 2007, even though 53% lowered prices as a result of the economy. --Sarah Mahoney

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  1. Theresa m. Moore from Antellus, October 20, 2009 at 5:21 p.m.

    Antellus - Science Fantasy Adventure and Nonfiction Books

    Antellus Lowers Its Prices For The Holiday Shopping Season

    Antellus, a private independent publisher, has lowered its prices on all its ebook titles for the holiday season.

    "We recognize that ebooks are seen as different from the print books and we have lowered our prices considerably in line with that perception," Antellus CEO and author Theresa M. Moore said. "Our prices depend on the number of pages in the print book and take into account the costs to produce and sell them. We offer the finest quality ebooks possible, and our print books are priced according to what we think they should go for, irrespective of what the list markups call for in the retail marketplace."

    Antellus offers all its books in print, Adobe PDF, RTF, and other formats for iPhone through other providers like Smashwords and Amazon Kindle. The publisher has also signed with to present the Children of The Dragon series and other fiction titles in PDF and ePub formats. Antellus does not print the prices on its print books to allow for adjustments in price according to the time of the year and for discounts on sales.

    Antellus is a privately owned independent publisher of science fantasy adventure and nonfiction books on a variety of related topics like history, mythology and science. Requests for information may be made by email to: info (at) The publisher is located in Sherman Oaks, California.

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