Reflecting a shift in its customer-base media platform needs, TV interstitial entertainment marketing company M3 Television is changing its name to M3 Creative. New work includes a series of branded
content Webisodes for American Express; short entertainment content for theatrical release "Couples Retreat" on iTunes for Universal Pictures; and new on-air and online spots for Lifetime's
"Remarkable Women" series sponsored by Bayer and Walgreens.
--Wayne Friedman
