The movies will be streamed from Netflix over the Internet to their televisions, it says.
The new Insignia products, a Best Buy private-label brand, are priced at $249.99 and $179.99, and are on sale at Best Buy retail stores as well as its website. Both models are Internet ready, and Energy Star-certified.
While there are other Netflix instant devices available, including the Xbox 360 and
products from Samsung, LG and Roku, the Minneapolis-based retailer says these will "appeal to Best Buy shoppers who seek unsurpassed convenience, selection and value in a Blu-ray disc