MRI also found that 10.1% of U.S. adults visited a blog in the last 30 days, while only 3.4% actually wrote one during the same period.
The heaviest activity among blog browsers and writers is among users in the 18-24 and 25-34 age brackets, according to MRI. Adults ages 18-24, for example, are 118% more likely to have written a blog (in the last 30 days) than the total adult population.
The incidence of both visiting and writing blogs declines consistently in the higher age ranges. Just 6.4% of adults aged 55-64 visited a blog in the last 30 days while only 1.3% of them wrote a blog.
PRESS RELEASE
Who's Blogging?
|
% Adults | % Ages 18-24 | % Ages 25-34 | % Ages 35-44 | % Ages 45-54 | % Ages 55-64 |
Visited a Blog in the Last 30 Days
| 10.1
| 15.5
| 16.1
| 12.0 | 8.6 | 6.4 |
Wrote a Blog in the Last 30 Days
| 3.4 | 7.5 | 5.9 | 3.8 | 2.4 | 1.25 |
Source: Mediamark Research & Intelligence, Spring 2009 Survey of the American Consumer |
Interesting statistics! Once you factor in both ego and experimentation (early adopters), you realize that this whole blogging/Twitter/Facebook thing is just a flash in the pan, not unlike SecondLife (which was touted as the future of social interaction and marketing by early adopters not long ago). Blogging will continue to play a role as a venue for free self-publishing and exposure, Twitter as a real-time, real-life, free and global news service, Facebook as a way to maintain long-term relationships with acquaintances from days gone by, but none of them will be long-term marketing platforms (they have no ROI metric now and putting 'push marketing' onto the very technology that consumers used to tell us they never wanted 'push marketing' is a bit ironic...).
Just because peopled socialize en masse in a new medium doesn't make it a new mass medium.
http://AdvertisingBusinessModelRedefined.BlogSpot.com?
How many people edit them?