The Austin, Texas-based company is working with its agency of record, Publicis in the West, to develop and produce the ad and related online marketing promotions. HomeAway, Inc. represents more than 425,000 paid vacation rental home listings throughout 120 countries.
The HomeAway Super Bowl ad kicks off the beginning of the company's first national broad-reach marketing effort. Last spring, HomeAway worked
with Publicis to test advertising creative in select markets in preparation for the 2010 campaign. The campaign to be launched at the Super Bowl will extend through next year.--Tanya Irwin