Group M, Yahoo Partner To Join Brands, Programming

  • October 21, 2009
WPP's GroupM Entertainment and Yahoo Inc. have partnered to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo's network, including News, Sports, Finance and Entertainment. For example, Yahoo's "TechTicker," with Scottrade as the advertiser, averages more than 350,000 streams per day. Yahoo's "Sports Minute" was developed by Dunkin' Donuts and averages 175,000 streams per day.

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