A picture is worth a thousand words, so a thousand pictures is worth, like, a lot. San Francisco-based ad tech firm Dapper has therefore produced a 30-second video with the help of quick-talking
narrator to help professionals better understand the concept of real time bidding. We suggest going to the videotape, but real-time bidding is designed to let only the single impressions that fit
their campaign goals when buying from ad networks or exchanges, and at a set price they're willing to pay.
Read the whole story at SlideShare.net »
We're San Francisco based :)