BIAP, a provider of interactive television and advertising solutions, launched a new brand identity name change: FourthWall Media. The new name, logo and brand identity can be seen at the company's
new Web site, www.fourthwallmedia.tv. FourthWall Media delivers rich interactive services to nearly 25 million set-top boxes, across multiple platforms, operators, products, and geographies. Partners
include Time Warner Cable, DISH Network, and several smaller operators, as well as NBC Olympics and eBay.