The first is what should be a mantra chanted by all marketers upon waking in the
morning: "No one knows what consumers will do until they actually do it." The second is the eminently sane observation that no one device is likely to "end" the e-reader battles -- as Apple's iPod
did with MP3 players. And speaking of Cupertino, that brings us to the third point: What will Apple do? Nobody knows but history strongly implies that we should pay attention.
"Online chatter doesn't determine the outcome of competitive battles," Anthony concludes.
advertisement
advertisement