Netflix CEO Reed Hastings says that he has discussed delayed-rental proposals with several of his biggest suppliers,
who are "wrestling with declines in DVD sales while the DVD rental market has been modestly growing."
DVD purchases generate significantly higher profits than rentals and studios considering the plan are betting that a sales-only window would push some consumers who currently rent DVDs into buying them, reports Ben Fritz, who also wonders "whether consumers will go along with it."
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