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The Sugary Cereal Brands Doing The Most Kid-Chasing

  • Time, Friday, October 23, 2009 10:45 AM
"According to Nielsen and other data analyzed by Yale's Rudd Center for Food Policy and Obesity, "writes Bonnie Rochman, "the least healthy cereals are the ones marketed most aggressively to children."

General Mill's "Whole Grain Guaranteed" Cinnamon Toast Crunch takes the top position with the average 6- to 11-year-old exposed to 82 commercials over a 15-month period. Froot Loops barely makes the cut at No. 10.

Read the whole story at Time »

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