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Facebook Addresses Info Overload

Likely in response to consumers' information overload, Facebook will now let users view their news feeds in two ways. They can either see a live stream with updates ordered by time, or the most interesting content as determined by comments and "likes."

"While seeing real-time activities is extremely valuable, we also want to be sure you don't miss other interesting content," Raylene Yung, a Facebook engineer, wrote in a company blog post on Friday. Stories in the "News Feed" section are featured based on how much activity they've attracted from others, and on a user's prior behavior. Are they likely to click on videos? Or are there certain friends they're more likely to interact with? The top social net used to relegate these to the "Highlights" section on the right-hand part of the page.

Read the whole story at VentureBeat »

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