• Business Insider, Friday, October 23, 2009 4:06 PM

What percentage of page views would you guess Facebook is responsible for? How 'bout a quarter. Yep, the top social net now accounts for 25% of all U.S. online page-views, according to Perry Drake of database marketing firm Drake Direct. Perry's analysis was apparently prompted by a study showing that the figure in the UK is just 1 in 7.

He pulled some Compete charts and concluded that the number stateside is 1 in 4. Google, meanwhile, accounts for a mere 1 in 12 page views, or 8%, according to his findings. What's more Facebook is reported to be rapidly closing in on Google in terms of visits and uniques. What does Drake have to say about his findings? "Unbelievable!"

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