ABC's TV station group is close to signing its first large-market syndication deal for its Live Well HD channel. In development for two years, Living Well runs as a multicast channel in ABC's 10
markets and is also a Web site. Content revolves around home, health and lifestyle programming, all of it produced in high-def.
ABC officials claim Live Well HD is a money-making
proposition and in January will expand its content from three hours to six. Unlike most multicast offerings, which re-purpose out-of-date programming or re-broadcast the prior day's newscasts or
sports, Live Well HD's programming is all original and is made by ABC's owned and operated stations.
To make it appealing even to non-ABC affiliates, Live Well bears no ABC branding.
About 30% of advertising is national, and the remainder is local. National advertisers include Progresso Soups, Yoplait, AT&T and Toyota.
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