Around the Net

ABC High-Def Channel Plans a Big-City Deal

ABC's TV station group is close to signing its first large-market syndication deal for its Live Well HD channel. In development for two years, Living Well runs as a multicast channel in ABC's 10 markets and is also a Web site. Content revolves around home, health and lifestyle programming, all of it produced in high-def.

ABC officials claim Live Well HD is a money-making proposition and in January will expand its content from three hours to six. Unlike most multicast offerings, which re-purpose out-of-date programming or re-broadcast the prior day's newscasts or sports, Live Well HD's programming is all original and is made by ABC's owned and operated stations.

To make it appealing even to non-ABC affiliates, Live Well bears no ABC branding. About 30% of advertising is national, and the remainder is local. National advertisers include Progresso Soups, Yoplait, AT&T and Toyota.

advertisement

advertisement

Read the whole story at Mediaweek »

Next story loading loading..