Kevin Depew has an amusing video essay on how Pabst Blue Ribbon manipulated sufficient numbers of hipsters into thinking that that it was anti-establishment. Sales skyrocketed as a result, and PBR was
able to raise prices higher than some "establishment" rivals. Depew then samples three other possible pretenders to the throne of Ironic Brewski before deciding that swill is swill and PBR had a good
thing going.
Read the whole story at Minyanville »
