Consumers are beginning to spend more for mobile access than they do for home Internet access, Zehr says. Whereas the PC was a work productivity tool in the beginning that was transformed by the Internet into an entertainment device. Mobile started off as a communications device that is morphing into an entertainment device that everyone has. "You have people who are using this tool largely for leisure," he says. And, since everyone has one, there are many people who did not have the same relationship with the PC as others, who are becoming acquainted to the mobile Web.
"We have to understand what mobile is and what it isn't to people."
And what it is, says Zehr, is something that can be all things to all people.