The energy drink, from Next Generation Beverage (NGB), was featured in Halloween-themed celebrations at Manhattan's The Cage, The Lana Lounge and Teak on the Hudson.
The first SIN variety, "Greed," is one of seven varieties planned, each named for one of the seven deadly sins.
NGB also announced that it will launch the beverage's retail footprint in Manhattan-based Gristedes Stores. Other post-launch marketing includes "aggressive" use of events and advertising, including a current promotion in support of the New York Yankees and World Series at NYC's DugOut.
SIN is being positioned as an "upscale" alternative for "a more mature, sophisticated" energy drink consumer.
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