Around the Net

Avon To Trim Advertising While Adding Brand Evangelists

Although Avon's third-quarter sales declined in the U.S. and China, it beat analysts' estimates by staying in tune with the makeup of the marketplace, writes Anthony Zumpano.

Avon has been promoting lower-priced products, and will be heavily targeting Latin America, where, the company says, people spend a high proportion of their income on beauty products.

It also plans to lower its advertising budget, but will hire more sales reps who, like the Avon lady who visited Zumparo's mom, "wasn't just some sales drone: she maintained personal relationships with her clients -- and, most importantly, used and loved Avon products."

Read the whole story at Brandchannel »

Next story loading loading..