Kroger Launches Pet-Insurance Product

  • November 6, 2009
Kroger says it will offer pet insurance -- a $9.95 per month "accident only" policy -- in the checkout aisles of more than 2,400 of its supermarkets. The Cincinnati, Ohio-based supermarket chain says the insurance, provided by its Kroger Personal Finance unit, is intended to appeal to the 62% of U.S. households with pets, especially the 70% of those with more than one animal. The company estimates the pet insurance market to be $328 million this year, while Americans shelled out $11 billion in vet bills.--Sarah Mahoney

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