IPTV content provider Telechannel is making Yellow Pages available to all telco operators. "With a push of a remote control button, Telco TV subscribers can see on their televisions up-to-the minute
listings of local merchants," said Telechannel CEO Jeff Maxwell. A longtime local ad tool, the digital Yellow Pages application means selling advertising such as search ranking, banner and video ads.
That allows subscribers to send e-mail or place phone calls on their televisions.