Telco Operators Can Utilize Yellow Pages On TV

  • November 10, 2009
IPTV content provider Telechannel is making Yellow Pages available to all telco operators. "With a push of a remote control button, Telco TV subscribers can see on their televisions up-to-the minute listings of local merchants," said Telechannel CEO Jeff Maxwell. A longtime local ad tool, the digital Yellow Pages application means selling advertising such as search ranking, banner and video ads. That allows subscribers to send e-mail or place phone calls on their televisions.

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