Facebook Targeting Fans' 'Connections'

  • November 13, 2009
To help marketers boost their reach on Facebook, the company has added an option that lets companies advertise to friends of their brand fans on the social network.

The new "Friends of Connections" targeting feature allows marketers to "expand your audience reach by delivering your ads to the friends of people already connected with your Page, Application, Group or Event," according to a post on the Facebook Ads Page. So when someone sees the ad, they'll see which of their friend is a fan.--Mark Walsh

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