The survey of 275 insurance producers in the U.S. during September 2009 shows that independent agents rank marketing support higher than captive agents when selecting which products to sell (76% versus 68%). This is likely because independents don't benefit from national advertising campaigns. Captive producers, however, are more concerned with their company's brand recognition (92% versus 78%).
Although referrals reign as producers' top preferred method for promoting an agency (89% of all agents surveyed), agents with less experience report higher preference for Web sites, insurance company leads and networking events than do their more experienced colleagues.--Tanya Irwin
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