MasterCard Gift Finder Launches Integrated Campaign

  • November 16, 2009
MasterCard Worldwide just launched the MasterCard Priceless Gift Finder, an online tool to drive e-commerce. The Gift Finder displays appropriate gift selections, along with ratings and reviews from Purchases can be made at directly through the Gift Finder. It's all part of the company's multi-tiered integrated marketing campaign, which includes a new Priceless® TV ad, as well as online media banners. The television spot and Web site video feature NFL quarterback Peyton Manning and actress Alyson Hannigan in a series of vignettes. The Gift Finder site was built by HUGE in partnership with MRM Worldwide. Media is handled by GSD&M Idea City.

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