Responsys, an interactive marketing company, has entered into a strategic marketing alliance with Dynamics Direct, Inc. The agreement allows Responsys' clients to deploy and track Dynamics Direct's
rich media email. The Dynamics Direct email platform combines the visual power of rich media with personalization techniques that are considered "best practice" in traditional direct marketing, text
email and HTML email campaigns. According to company officials, the combination of rich media and personalization lets marketers capture their customers' attention and engage in one-to-one dialog,
resulting in significantly increased conversion rates and better ROI.
