• PPC Hero, Tuesday, November 17, 2009 12:19 PM

Testing how existing and potential customers react to a specific landing page can help identify better ways to reach that target audience, identify engagement and increase conversion rates. So, Joe shares a few tips to test landing pages.

For example you can use Google Website Optimizer to run tests, as well as monitor and make adjustments as needed to the pages in one location.

Joe also provides insight on how to position headlines, body copy, call to action, and something he calls "credibility symbols."

Read the whole story at PPC Hero »