A top Mediacom executive who handled the Hasbro business will head sales for the new network, co-owned by the toy company and Discovery Communications. Brooke Goldstein, a managing partner at the WPP agency, joins as senior vice president of ad sales.
The kids' channel is scheduled to launch late next year. Goldstein will work with Joe Abruzzese, ad sales president at Discovery, and Discovery's sales team. But he reports to the joint venture's CEO Margaret Loesch.
Also joining the network are Amber Fredman-Tarshis as CMO, Dan Pimentel as CFO and Lorrie Copeland as senior vice president of consumer insights and research.
The new channel will take the place of the Discovery Kids network and focus on original programming related to Hasbro brands, such as "Trivial Pursuit," "Tonka" and "Transformers." Discovery also has a library of kids programming to be used.
Researcher Copeland was previously senior vice president and head of consumer insights at Hasbro.
CMO Fredman-Tarshis has been vice president of marketing at Victoria's Secret since 2006; formerly, she managed the "Harry Potter" brand for Warner Bros. Her role will include developing the network's logo and look.
Pimentel, currently at Discovery in the finance group, has experience at the Walt Disney Co., where he was controller of the Disney Stores. The Discovery-Hasbro venture includes revenue-sharing in the consumer-products arena.