• May 31, 2001

BusinessWeek Online announced today that they will be running rich media ads through Point·Roll to promote their latest BusinessWeek 50 Special Issue. The BusinessWeek 50 ads will run on Yahoo! and will offer the user the ability to view, in real time, the stocks of the top 50 companies that are featured in the magazine.

Viewers will also be able to see profiles of the hot technology companies and view streaming video of an interview with David Blitzer, chief strategist of Standard & Poor’s delivered using EyeWonder's instant streaming technology. All without leaving the site of origin.

BusinessWeek Online will be offering their advertisers Point·Roll’s patent-pending web-based software tools, which enables ad designers to simultaneously deliver multiple advertisements in standardized online spaces.

Point·Roll ads are larger, giving advertisers/agencies a greater area to brand and get their communication to the user. In addition, companies can conduct transactions, capture data, and receive free tracking reports all while being able to enjoy technical and creative flexibility.